The Industry

Industry Article

Regarding the website design industry...

At Star Web Pros ^SM we like to keep our clients and potential clients up-to-date with ideas and creative solutions from the website design industry. By keeping you aware of the industry and market conditions we help you to stay "ahead of the game".

Some businesses are a bit unsure of how the cost-effective solutions offered by Star Web Pros ^SM compare to the rest of the industry options. Well, there are basically two extremes: DIY or PTTN. DIY is short for do it yourself. You could spend hundreds of hours learning all of the skills necessary to design an effective website to handle all of your online needs at a relatively low cost (other than the cost of losing all of that time or the time of one of your employees). On the other extreme you have the option of PTTN or Pay Through The Nose (that's our tongue-in-cheek acronym). You can pay a company thousands of dollars to design exactly what you want, but most small businesses don't have $5,000 or $10,000 of "extras" in the budget for a business website.

Take a moment to review the excerpt below. This article really explains the true options out there for a small business operator. After reading this you will likely better understand why a LOW-COST and HIGH-CUSTOMER SERVICE solution from Star Web Pros ^SM is the right choice for your small business:

Excerpt from The Star-Ledger (Newark, NJ) Author, Allan Hoffman - Wednesday, November 26, 2008:

Building a website can be a confusing, frustrating process, especially for small-business owners and independent consultants.

You don't have a big budget - a huge consideration in these bleak economic times - you don't have an information technology department, and you're already stretched, what with trying to manage your business - a law firm, let's say, or a children's clothing boutique - and also tackle marketing, accounting and everything else. How can you be expected to dive into the sort of hands-on project management that's required in order to cobble together a half-decent website?

The fact is, you can't ignore your website - or your lack of one. The economy's downward spiral only heightens the need for entrepreneurs to ensure they're making every effort to attract customers. Given the number of people who use the web to find information on just about anything, from medical advice to gift ideas, you're asking for trouble by not having a website that's a powerful marketing tool for your products and services. If customers don't find you online, they'll find someone else.

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